An excellent listener with a terrible memory
Design ideas tend to disappear shortly after you hear them, especially when you’re hearing a lot at once.
Early in my career, design podcasts were how I learned. My first corporate job was at a bed-in-a-box mattress startup. It wasn’t my dream job. One day, while designing banner ads, I was asked to Photoshop a photo of Michael Phelps’ feet, our prized mattress influencer. They were worse than expected, which explained why the task landed with me. Still, it was work. I was designing.
I spent long hours driving to and from that job, filling the silence with podcasts. An hour at a time. Great ideas would surface somewhere in the middle of an episode, feel important in the moment, and then lose their shape a few days later.
The problem was not access. It was volume.
